Kate Williams

Kate is a professional copywriter and digital marketer with a penchant for social media that dates back to MySpace.

Creating a Facebook Group for Business

How to Create a Facebook Group for Your Business (Step by Step Guide)

Building an online community is an important step for any growing business. It can help you get in touch with your key demographic, gather insights, promote your business, increase consumer loyalty and more. If you want consumers to take an interest in your brand and keep on coming back for more, these factors are essential …

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The Rise of the Chatbot: How a Digital Entity Can Promote Your Brand

The Rise of the Chatbot: How a Digital Entity Can Promote Your Brand

Back in April 2016, an announcement was made by Facebook inviting third parties to use the Facebook Messenger platform to host their own chatbots. Since then, you may have noticed the option to communicate with bots through your Facebook messenger app. When tapping the ‘Search’ bar, you’ll now see a section just for ‘Bots’—waiting for …

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How to try visual storytelling on social media

How to Use Visual Storytelling to Brighten Up Your Content

As any good digital marketer will know, visual content is essential. Why? Because 90 percent of information transmitted to the brain is visual, showing just how powerful an image can be. Plus, articles enhanced by images can garner 94 percent more clicks! In addition to looking great on a digital page, visuals can help to …

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