Video advertising is big business. Video platforms offer advertisers an opportunity to engage with the viewer on a deeper level, establishing relationships and educating them on a product or service. It’s so effective that spending on mobile video advertising is forecast to reach $7 billion by the end of the year. YouTube a Video Giant According […]
Instagram Videos vs YouTube & How Big Brands Are Using Them Read More »
August has been an interesting and lively month in the world of social media. Facebook, in particular, has been very busy. This flurry of activity may be, at least in part, due to less than great quarter two results, which caused Facebook shares to drop by 24%. Instagram’s advertising has climbed unabated and LinkedIn has surprised
Must-Know Social Media Updates of August 2018 Read More »
Instagram stories have been around since March 2016 and ever since then, savvy marketers have been using them to create inspiring and engaging content. The stories feature is going from strength to strength with the number of viewers reaching four hundred million in June 2018. The good news is that all you need to create
Brands Creating Amazing Instagram Stories Read More »
Social media is an increasingly powerful tool and one that shows no sign of slowing down, so any marketing campaign that doesn’t include social media advertising is seriously missing out. The beauty of advertising on social media is that not only can you reach the millions of users that access these networks, but you can
Advertising on Social Media – What are the Options? Read More »
Marketers on their game have long been exploring digital hangouts like Houseparty, Facebook Messenger video, Google Hangouts and others. Digital hangouts are the newest form of online socializing – especially among the Generation Z users who will soon become the biggest spenders in the commercial world. As a marketer, there exists plenty of potential to
Why Marketers Should Get on Board with Digital Hangouts Read More »
Getting to grips with LinkedIn is a must for B2B marketers and brands. The conversions and traffic that a LinkedIn presence can achieve are impressive. With more than 433 million professional users, some statistics show that 80% of business leads come from LinkedIn. Generally speaking, those brands that are not entirely convinced by the powerful
How to Master B2B Marketing on LinkedIn Read More »
