As Instagram continues to grow in leaps and bounds, many brands and influencers are looking for ways to make the most out of this visual platform. One of the easiest and most effective marketing actions you can take (if you haven’t done so already) is to upgrade your Instagram profile to a business account. But […]
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The last month of 2018 has seen social media further cement its position in the marketing mix. Recent research from the Pew Research Center found that social media sites have outpaced print newspapers as a source of news. Twenty percent of Americans surveyed said they often used social media for news while only 16% turned
7 Must-Read Social Media News Stories this Month (December 2018) Read More »
The last 12 months have seen multiple updates and changes to the major social media platforms and how we use them. Unsurprisingly, 2019 is also shaping up to be a busy year in the social media world. Here are some key social media trends to keep an eye out for over the next year. Instagram
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Fun seemed to be at the top of the must-have social media news updates list this month. From Snapchat’s desktop filters to Instagram’s Nametags, social media platforms have been looking for ways to engage users in new and interesting ways, and in different environments. Functionality was also a key theme this month with improvements to
6 Must-Read Social Media News Stories this Month (October 2018) Read More »
Your customers and those of your biggest competitors are talking about trends and your brand on social media. Unless you’re listening, you are missing out on one of the biggest opportunities to understand your customer and the industry. This is where social listening takes center stage. Social Monitoring and Social Listening – Connected but
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The Nike advertising campaign stole the limelight this month and proved beyond doubt the power of social media advertising. Protesters took to the streets, sales dipped and then bounced back and share prices followed. Also, in the news, Instagram introduced a number of new features, LinkedIn rolled out its new group features and Pinterest grew
8 Must-Read Social Media News Stories this Month (September 2018) Read More »
