Every marketer has been there. You’re brimming with great ideas on how to increase your brand awareness, leads, and sales, but you’ve been given a shoestring budget. Unfortunately, it’s reasonably common for small to medium-sized businesses and brands to have high expectations when it comes to marketing, but not to have the budget to match. […]
Creating a Killer Social Media Marketing Strategy on a Budget Read More »
It’s probably fair to say that when it comes to marketing there’s no quick fixes or silver bullets. Marketing success relies on having, and implementing, a solid strategy that incorporates traditional, digital and social media tactics. In 2018, brands will look to the latest in social media platforms and digital trends to help stay ahead
How to Master Your Content Marketing Strategy in 2018 Read More »
Social media marketers often talk about the importance of not giving too much weight to vanity metrics, such as the number of likes and followers. Most of us agree that it’s much better for brands to monitor engagement instead. Despite this, there’s no worse feeling than opening your analytics to see your follower growth in
[Infographic] 8 Reasons Your Instagram Followers Are Leaving Read More »
The holiday season is by far the biggest retail opportunity of the year and every brand wants and needs a piece of it. Holiday retail sales account for 20 percent of total sales across the year with e-commerce sales leading the charge. This year, holiday e-commerce sales are projected to grow 10% over last year’s
14 Holiday Social Media Marketing Ideas Read More »
Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is
Why You Should Use Facebook Branded Content NOW! Read More »
An 88% open rate and 56% click through rate – it’s what marketers’ dreams are made of. If you think those figures sound too good to be true, you’d probably be right. That is, if I was talking about a regular email campaign, which I’m not. I’m not even talking about a sophisticated, automated email
A Facebook Messenger Marketing Guide for Brands Read More »
