Social media marketers often talk about the importance of not giving too much weight to vanity metrics, such as the number of likes and followers. Most of us agree that it’s much better for brands to monitor engagement instead. Despite this, there’s no worse feeling than opening your analytics to see your follower growth in […]
[Infographic] 8 Reasons Your Instagram Followers Are Leaving Read More »
The holiday season is by far the biggest retail opportunity of the year and every brand wants and needs a piece of it. Holiday retail sales account for 20 percent of total sales across the year with e-commerce sales leading the charge. This year, holiday e-commerce sales are projected to grow 10% over last year’s
14 Holiday Social Media Marketing Ideas Read More »
Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is
Why You Should Use Facebook Branded Content NOW! Read More »
An 88% open rate and 56% click through rate – it’s what marketers’ dreams are made of. If you think those figures sound too good to be true, you’d probably be right. That is, if I was talking about a regular email campaign, which I’m not. I’m not even talking about a sophisticated, automated email
A Facebook Messenger Marketing Guide for Brands Read More »
A picture tells a thousand words. If I didn’t know any better I would have said a marketer coined that phrase. Marketers have long known the power of visual content, particularly when it comes to social media. More than a third (37%) of marketers report visual marketing as their most important form of content, second only
9 Killer Carousel and Multi-Image Ideas to Tell Your Story Read More »
Savvy marketers have been on the Instagram bandwagon for sometime now, and for good reason. With more than 400 million active users, and a user base growing faster than social network usage in general in the U.S., it’s the go-to visual content platform for brands wanting to make an impact. And it just became a heck of a
Game-changing Instagram Updates for Your Brand Read More »
