Kylie Fennell

Kylie Fennell is a Certified Practising Marketer and fiction author (www.kyliefennell.com). She loves creating content and marketing strategies that will make your day.

Why Your Instagram Followers Are Leaving_Blog

[Infographic] 8 Reasons Your Instagram Followers Are Leaving

Social media marketers often talk about the importance of not giving too much weight to vanity metrics, such as the number of likes and followers. Most of us agree that it’s much better for brands to monitor engagement instead. Despite this, there’s no worse feeling than opening your analytics to see your follower growth in […]

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Facebook Branded Content a Win for Influencer Marketing_Blog

Why You Should Use Facebook Branded Content NOW!

Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is

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Game-changing Instagram Updates for Your Brand_Blog

Game-changing Instagram Updates for Your Brand

Savvy marketers have been on the Instagram bandwagon for sometime now, and for good reason. With more than 400 million active users, and a user base growing faster than social network usage in general in the U.S., it’s the go-to visual content platform for brands wanting to make an impact. And it just became a heck of a

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