The top UGC methods that fuel positive participation in social campaigns Getting lots of popular and positive user-generated content is a pretty common goal for marketers, but it is easier said than done—not every brand is adept at encouraging users to create it. Then there’s the type, tone, and specific platform to consider. Cheerios is […]
How to Inspire User Generated Content (on Any Network) Read More »
Everything you can do (and won’t have to do) with social media marketing automation The most immediate benefit of marketing and social media automation is saving time. After all, the ability to schedule posts to different social platforms, reply to online mentions, and otherwise manage a social presence from one consolidated application can free up
Surprise Benefits of Social Media Automation and Why You Should Care Read More »
IOS and Android apps that use Twitter Kit to embed feeds can now incorporate ads Twitter Kit brings live, fresh Twitter content to any iOS or Android app, allowing developers to engage and grow their audiences in a way that feels native. Twitter recently announced that MoPub’s ad exchange is now available with Twitter Kit,
Twitter Kit Timelines Can Now Show Ads Read More »
The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their
Facebook: Why Low Overlap Matters More Than Low Organic Reach Read More »
Will Twitter actually give users back the characters taken up by pictures and links? Earlier this week, an anonymous source told Bloomberg that Twitter will soon stop counting images and links as part of the 140 allowable characters. The company has yet to comment or make a similar official announcement. 23 more characters in tweets
Twitter Rumors and Character Count Updates Read More »
Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing
How Twitter’s Brand New Algorithm Affects Repeated Content Read More »
