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8 Must-Read Social Media News Stories this Month (September 2018)

The Nike advertising campaign stole the limelight this month and proved beyond doubt the power of social media advertising. Protesters took to the streets, sales dipped and then bounced back and share prices followed. Also, in the news, Instagram introduced a number of new features, LinkedIn rolled out its new group features and Pinterest grew […]

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A Foolproof Guide to Making Viral Content on Social Media

Social media platforms such as Facebook, Twitter and Instagram have taken the world by storm. Part of their success can be attributed to the rise in popularity of smartphones and portable devices. However, no one can deny the multi-billion user base which actively uses one or several social media platforms daily. This makes social media

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MavSocial Announces Social Listening and WeChat Direct Messaging

Can you believe we’re almost 3/4 through 2018? You know what they say, time flies when you’re having fun! So in the spirit of fun and excitement, let’s jump right into our latest updates! Social Listening is now available on MavSocial! The Social Listening functionality is a powerful addition to MavSocial’s extensive social management features,

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Instagram Videos vs YouTube & How Big Brands Are Using Them

Video advertising is big business. Video platforms offer advertisers an opportunity to engage with the viewer on a deeper level, establishing relationships and educating them on a product or service. It’s so effective that spending on mobile video advertising is forecast to reach $7 billion by the end of the year. YouTube a Video Giant According

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