The last month of 2018 has seen social media further cement its position in the marketing mix. Recent research from the Pew Research Center found that social media sites have outpaced print newspapers as a source of news. Twenty percent of Americans surveyed said they often used social media for news while only 16% turned […]
7 Must-Read Social Media News Stories this Month (December 2018) Read More »
The last 12 months have seen multiple updates and changes to the major social media platforms and how we use them. Unsurprisingly, 2019 is also shaping up to be a busy year in the social media world. Here are some key social media trends to keep an eye out for over the next year. Instagram
Social Media Predictions for 2019 Read More »
If your marketing budget includes paid social media advertising — which it should — you might find yourself on the fence when it comes to Twitter. You never really understood this platform, and you certainly don’t understand the benefits of spending money on it. Do Twitter ads work? Can you actually expect to see an
Do Twitter Ads Work? Read More »
Have you caught on to the growingly popular marketing buzzword, “ephemeral content”? If you haven’t yet heard of it, and aren’t sure what it means, don’t feel intimidated. Fancy wording or not, you most likely already engage with this type of content daily on social media, as well as create it yourself. The word “ephemeral”
What Is Ephemeral Content Marketing and What Can It Do for Your Business Read More »
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Live Streaming Events: 5 Pitfalls to Avoid Read More »
Fun seemed to be at the top of the must-have social media news updates list this month. From Snapchat’s desktop filters to Instagram’s Nametags, social media platforms have been looking for ways to engage users in new and interesting ways, and in different environments. Functionality was also a key theme this month with improvements to
6 Must-Read Social Media News Stories this Month (October 2018) Read More »
