Social media marketers often talk about the importance of not giving too much weight to vanity metrics, such as the number of likes and followers. Most of us agree that it’s much better for brands to monitor engagement instead. Despite this, there’s no worse feeling than opening your analytics to see your follower growth in […]
[Infographic] 8 Reasons Your Instagram Followers Are Leaving Read More »
Video has taken over the internet. And I’m not just talking about cute cat videos or the latest delectable dessert from Buzzfeed’s Tasty (those things are amazing!). Over 55% of people watch online videos every single day. According to a joint study by Vidyard and the Aberdeen Group, businesses that use social media video see
How to Add Video to Your Social Media Marketing Strategy Read More »
The holiday season is by far the biggest retail opportunity of the year and every brand wants and needs a piece of it. Holiday retail sales account for 20 percent of total sales across the year with e-commerce sales leading the charge. This year, holiday e-commerce sales are projected to grow 10% over last year’s
14 Holiday Social Media Marketing Ideas Read More »
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Must-Know Social Media Updates of November 2017! Read More »
Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is
Why You Should Use Facebook Branded Content NOW! Read More »
