Think of this like your own mini-coaching session for creating visual content that ties into your brand Since our other senses are so lame we rely on our eyes. With a little investment, visual content can bring a company’s real life spirit to the web. But visual content is a double-edged sword. Doing it right […]
How to Create Branded Visual Content: 4 Experts Talk Strategy Read More »
Live streaming strategy: building brand authenticity by going off-script With multiple platforms releasing or developing a live streaming feature, now is the time to consider whether live streaming could enhance your customers’ online experience and strengthen your online presence. Whether you choose Periscope, Facebook Live, or any of the many popular platforms, live streaming has
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While it’s really fun to run reports with a click of a button, easy clicking isn’t enough to get marketers and small business owners thinking critically about social media. Real data analysis means you’re not just monitoring how your feeds are doing, you’re figuring out why. You’re coming up with hypotheses and testing your assumptions.
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The top UGC methods that fuel positive participation in social campaigns Getting lots of popular and positive user-generated content is a pretty common goal for marketers, but it is easier said than done—not every brand is adept at encouraging users to create it. Then there’s the type, tone, and specific platform to consider. Cheerios is
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Everything you can do (and won’t have to do) with social media marketing automation The most immediate benefit of marketing and social media automation is saving time. After all, the ability to schedule posts to different social platforms, reply to online mentions, and otherwise manage a social presence from one consolidated application can free up
Surprise Benefits of Social Media Automation and Why You Should Care Read More »
IOS and Android apps that use Twitter Kit to embed feeds can now incorporate ads Twitter Kit brings live, fresh Twitter content to any iOS or Android app, allowing developers to engage and grow their audiences in a way that feels native. Twitter recently announced that MoPub’s ad exchange is now available with Twitter Kit,
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