A couple of decades after the advent of the World Wide Web, the Internet, and social media are omnipresent in our society. They influence how we operate and our behaviors in most aspects of our daily lives; from home to school, work to personal relationships and leisure. There’s a transfer of power and influence in […]
Building Your Influencer Marketing Strategy Read More »
Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is
Why You Should Use Facebook Branded Content NOW! Read More »
Tap into your best content source What’s more authentic? Source On the left, we’ve got a polished post featuring a delicious looking burger that has clearly had some help getting picture ready. On the right, we’ve got a real person enjoying some fries, a soda and McDonald’s Instagram hashtag campaign, #SipShareWin. That’s the difference between
How to Use User-Generated Content for Your Business Read More »
Don’t let your campaign strike out! Influencer marketing isn’t just another fad. In fact, it’s one of the oldest marketing techniques in the book, reimagined for the digital era. Social media has transformed how circles of influence work in real life. For example, our shopping decisions are affected by bloggers, YouTubers, and reviewers. This is
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