IOS and Android apps that use Twitter Kit to embed feeds can now incorporate ads Twitter Kit brings live, fresh Twitter content to any iOS or Android app, allowing developers to engage and grow their audiences in a way that feels native. Twitter recently announced that MoPub’s ad exchange is now available with Twitter Kit, […]
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The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their
Facebook: Why Low Overlap Matters More Than Low Organic Reach Read More »
Why you need more followers and how to get them Social media is about connecting people. The clue is in the first word: “social!” Although social media sites provide businesses with a great way to market their wares cheaply (or even for free), not many people would use social media solely to communicate with brands.
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Content is King! Creating and publishing quality content is the key to social media success. In fact, sharing second-rate or passé material can actually damage your brand, making your social media efforts not only redundant but destructive. Like everything in life, social media marketing is only worth doing if it’s done properly. Everything you share
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