Social Media Marketing

social media marketing, content management, social media publishing tool, MavSocial, MavRepeater, Facebook, Twitter

Surprise Benefits of Social Media Automation and Why You Should Care

Everything you can do (and won’t have to do) with social media marketing automation The most immediate benefit of marketing and social media automation is saving time. After all, the ability to schedule posts to different social platforms, reply to online mentions, and otherwise manage a social presence from one consolidated application can free up […]

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Facebook, SMM, publishing tool, content marketing, Mavsocial

Facebook: Why Low Overlap Matters More Than Low Organic Reach

The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their

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social media marketing, twitter, content marketing, mavsocial, Social media publishing tool, Social Media,

Twitter Rumors and Character Count Updates

Will Twitter actually give users back the characters taken up by pictures and links? Earlier this week, an anonymous source told Bloomberg that Twitter will soon stop counting images and links as part of the 140 allowable characters. The company has yet to comment or make a similar official announcement. 23 more characters in tweets

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Twitter, social media marketing, content marketing, twitter algorithm, mavsocial, mavrepeater, publishing tool

How Twitter’s Brand New Algorithm Affects Repeated Content

Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing

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content, imagery, social media, social media marketing, visual content, building a following

The Comprehensive Guide to Getting More Social Media Followers

Why you need more followers and how to get them Social media is about connecting people. The clue is in the first word: “social!” Although social media sites provide businesses with a great way to market their wares cheaply (or even for free), not many people would use social media solely to communicate with brands.

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