Social Media Marketing

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10 Social Media Tactics to Boost Your eCommerce Business

If you were to name the best place where the online audience meets, discuss and share their interests, it would obviously be social media. Though prominent platforms like Facebook and Twitter started just a decade ago, we can easily see how these sites are changing the way businesses operate in digital media. Social media platforms, […]

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Social Listening and How to Make the Most of It

Your customers and those of your biggest competitors are talking about trends and your brand on social media. Unless you’re listening, you are missing out on one of the biggest opportunities to understand your customer and the industry. This is where social listening takes center stage.   Social Monitoring and Social Listening – Connected but

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A Foolproof Guide to Making Viral Content on Social Media

Social media platforms such as Facebook, Twitter and Instagram have taken the world by storm. Part of their success can be attributed to the rise in popularity of smartphones and portable devices. However, no one can deny the multi-billion user base which actively uses one or several social media platforms daily. This makes social media

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Why KOL Marketing Is so Effective in China

In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers,

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