Social media platforms such as Facebook, Twitter and Instagram have taken the world by storm. Part of their success can be attributed to the rise in popularity of smartphones and portable devices. However, no one can deny the multi-billion user base which actively uses one or several social media platforms daily. This makes social media […]
A Foolproof Guide to Making Viral Content on Social Media Read More »
Social media is an increasingly powerful tool and one that shows no sign of slowing down, so any marketing campaign that doesn’t include social media advertising is seriously missing out. The beauty of advertising on social media is that not only can you reach the millions of users that access these networks, but you can
Advertising on Social Media – What are the Options? Read More »
Getting to grips with LinkedIn is a must for B2B marketers and brands. The conversions and traffic that a LinkedIn presence can achieve are impressive. With more than 433 million professional users, some statistics show that 80% of business leads come from LinkedIn. Generally speaking, those brands that are not entirely convinced by the powerful
How to Master B2B Marketing on LinkedIn Read More »
In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers,
Why KOL Marketing Is so Effective in China Read More »
Too much choice can be a curse, especially when it comes to marketing. We know that customers can be overwhelmed by too many choices and buying decisions, but the same can happen to marketers. There are so many marketing channels and tactics that it can be difficult to decide on the right ones for your
How to Choose the Best Social Media Platforms for Your Brand Read More »
Hashtags are one of those things all marketers seem to know they need to use in social media, but perhaps not so many of us are using them to their full effect. I know this because I have been personally guilty of hashtag ignorance, or laziness, or a bit of both in the past. All
7 Easy Ways to Transform Your Marketing Strategy with Hashtags Read More »
