The top UGC methods that fuel positive participation in social campaigns Getting lots of popular and positive user-generated content is a pretty common goal for marketers, but it is easier said than done—not every brand is adept at encouraging users to create it. Then there’s the type, tone, and specific platform to consider. Cheerios is […]
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Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing
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With organic reach low, Twitter influencers and big brands alike are recycling old posts. The statistic for how many of your followers actually see your tweets is a hard number to crunch. Some people’s followers aren’t very “engaged” and others, well they’re fanatics. But for most, the number hovers around 2%. For that reason, lots
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Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a
Nowadays Pinterest is one of the most widely used and trendiest social media sites across the world. Why? What is it that makes Pinterest unique? Pinterest offers a huge variety of options for its users (as does any successful social channel). However, its secret for success lies in its core purpose. The bottom line of this
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Developing, designing, and executing an effective social media campaign isn’t an easy feat. But social media campaigns are a crucial component of effective branding and advertising. For social media success, be sure to keep the following in mind. 1. Choose the most effective platforms. The majority of social media users do have a Facebook account
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