With all the noise surrounding content marketing, content creators have to get smart about how they promote each new piece Content marketing is the new darling of the marketing industry, but It’s not enough to create great content. If a piece of content gets published, does anyone read it? As a marketer, your primary and […]
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While it’s really fun to run reports with a click of a button, easy clicking isn’t enough to get marketers and small business owners thinking critically about social media. Real data analysis means you’re not just monitoring how your feeds are doing, you’re figuring out why. You’re coming up with hypotheses and testing your assumptions.
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The top UGC methods that fuel positive participation in social campaigns Getting lots of popular and positive user-generated content is a pretty common goal for marketers, but it is easier said than done—not every brand is adept at encouraging users to create it. Then there’s the type, tone, and specific platform to consider. Cheerios is
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Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing
How Twitter’s Brand New Algorithm Affects Repeated Content Read More »
With organic reach low, Twitter influencers and big brands alike are recycling old posts. The statistic for how many of your followers actually see your tweets is a hard number to crunch. Some people’s followers aren’t very “engaged” and others, well they’re fanatics. But for most, the number hovers around 2%. For that reason, lots
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Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a
