The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their […]
Facebook: Why Low Overlap Matters More Than Low Organic Reach Read More »
Will Twitter actually give users back the characters taken up by pictures and links? Earlier this week, an anonymous source told Bloomberg that Twitter will soon stop counting images and links as part of the 140 allowable characters. The company has yet to comment or make a similar official announcement. 23 more characters in tweets
Twitter Rumors and Character Count Updates Read More »
Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing
How Twitter’s Brand New Algorithm Affects Repeated Content Read More »
Will Nokia Sustain its Social Media Popularity in 2016? There’s a clear favorite going into 2016 – and, shockingly, it’s Nokia. A past winner of the Shorty Award for the “Most Retweeted Brand Tweet Ever” (there’s a possibility that might not be true), the brand subsequently capitalized on its new popularity, including with those Twitter
The Brands to Watch in Social Media in 2016 Read More »
Great content is at the heart of many of the new social media campaigns that have been launched in the last few days. Such is the view of its importance that one brand has brought in staff to respond to customers by providing them with customized content. In the news section, we highlight expert opinion
Want Effective Social Media Campaigns? Use Compelling Content! Read More »
In this post you will learn about Content Marketing vs Traditional Marketing, and the key advantages for your business. Marketing has always been about telling stories that capture an audience’s imagination and moves them to act. The more compelling the story the more likely customers will embrace the message. Traditional marketing does it with television, radio and
Content Marketing Vs Traditional Marketing – How They Compare Read More »
