Creating an online social media experience that resonates with your customers should be the sole focus of your social media marketing strategy. However, it’s easy to get lost in the pursuit of numbers: likes, shares, and how your presence online compares to your competitors. It’s essential to focus on a return on income, but not […]
Brand Experiences: How to Market Emotionally and Memorably Read More »
Gain more followers with a cohesive color palette for your Instagram feed What’s the goal for Instagram marketing? Getting on the same level as your audience, communicating, telling stories, and inspiring real engagement. To get your potential new audience to click “Follow” in the first place, you have to catch their attention. Even if your photos
How to Develop the Perfect Instagram Color Palette Read More »
Don’t just peruse comparable Instagram profiles—be strategic about what you can learn If you’re running an Instagram account for your brand, chances are that you’ve checked out your competition on Instagram. At least one of them is probably using the platform well. So what can you learn from your competition’s success (or lack thereof) on
How to Strategically Learn from Successful Instagram Accounts Read More »
Rule visual social feeds with these key photography tips Whether you choose to post on Facebook, Instagram, Pinterest, Twitter or any other platform, a post without a great photo will attract little attention. Visitors to your sites don’t really read, they scan for things that strike their interest first and then they read what you
19 Gorgeously Branded Social Media Images and What Makes Them So Successful Read More »
With all the noise surrounding content marketing, content creators have to get smart about how they promote each new piece Content marketing is the new darling of the marketing industry, but It’s not enough to create great content. If a piece of content gets published, does anyone read it? As a marketer, your primary and
22 Ways to Ramp Up Your Content Promotion Read More »
The top UGC methods that fuel positive participation in social campaigns Getting lots of popular and positive user-generated content is a pretty common goal for marketers, but it is easier said than done—not every brand is adept at encouraging users to create it. Then there’s the type, tone, and specific platform to consider. Cheerios is
How to Inspire User Generated Content (on Any Network) Read More »
