In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers, […]
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Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is
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What’s New? Facebook Branded Content Facebook’s new Branded Content capabilities catering to growing influencer marketing needs are now available in MavSocial’s ‘Post Manager’, enabling influencers to tag brands they’re working with. The tool aims to keep up with partnership disclosure policies between influencers, publishers and marketers. Why is this important you ask? If you haven’t
MavSocial launches Facebook Branded Content, Slideshow and more Read More »
Don’t let your campaign strike out! Influencer marketing isn’t just another fad. In fact, it’s one of the oldest marketing techniques in the book, reimagined for the digital era. Social media has transformed how circles of influence work in real life. For example, our shopping decisions are affected by bloggers, YouTubers, and reviewers. This is
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