Holiday Social Media Done Right: Macy’s

The Macy’s department store is a force to be reckoned with when it comes to social media. With 13,659,285 likes, 270,941 talking about the page and 613,070 check-ins, they wield a heavy social influence in the retail space. Not surprisingly, Macy’s is a brand that is definitely doing the Holidays right. Macy’s overarching Holiday campaign …

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