Become a social media pro with new changes to MavSocial Building a SaaS platform is never one and done–it’s a continual process of innovation and improvement. When that SaaS platform is built for social media marketing, then the need to adapt and improve is that much stronger, because, in our world, things move quickly. We’ve […]
7 New and Noteworthy MavSocial Features Read More »
While it’s really fun to run reports with a click of a button, easy clicking isn’t enough to get marketers and small business owners thinking critically about social media. Real data analysis means you’re not just monitoring how your feeds are doing, you’re figuring out why. You’re coming up with hypotheses and testing your assumptions.
How to Conduct Actionable Social Media Analysis Read More »
The top UGC methods that fuel positive participation in social campaigns Getting lots of popular and positive user-generated content is a pretty common goal for marketers, but it is easier said than done—not every brand is adept at encouraging users to create it. Then there’s the type, tone, and specific platform to consider. Cheerios is
How to Inspire User Generated Content (on Any Network) Read More »
The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their
Facebook: Why Low Overlap Matters More Than Low Organic Reach Read More »
Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing
How Twitter’s Brand New Algorithm Affects Repeated Content Read More »
Content is King! Creating and publishing quality content is the key to social media success. In fact, sharing second-rate or passé material can actually damage your brand, making your social media efforts not only redundant but destructive. Like everything in life, social media marketing is only worth doing if it’s done properly. Everything you share
How to Captivate Your Audience & Get More Engagement Read More »
