Your customers and those of your biggest competitors are talking about trends and your brand on social media. Unless you’re listening, you are missing out on one of the biggest opportunities to understand your customer and the industry. This is where social listening takes center stage. Social Monitoring and Social Listening – Connected but […]
Social Listening and How to Make the Most of It Read More »
The Nike advertising campaign stole the limelight this month and proved beyond doubt the power of social media advertising. Protesters took to the streets, sales dipped and then bounced back and share prices followed. Also, in the news, Instagram introduced a number of new features, LinkedIn rolled out its new group features and Pinterest grew
8 Must-Read Social Media News Stories this Month (September 2018) Read More »
Video advertising is big business. Video platforms offer advertisers an opportunity to engage with the viewer on a deeper level, establishing relationships and educating them on a product or service. It’s so effective that spending on mobile video advertising is forecast to reach $7 billion by the end of the year. YouTube a Video Giant According
Instagram Videos vs YouTube & How Big Brands Are Using Them Read More »
August has been an interesting and lively month in the world of social media. Facebook, in particular, has been very busy. This flurry of activity may be, at least in part, due to less than great quarter two results, which caused Facebook shares to drop by 24%. Instagram’s advertising has climbed unabated and LinkedIn has surprised
Must-Know Social Media Updates of August 2018 Read More »
Instagram stories have been around since March 2016 and ever since then, savvy marketers have been using them to create inspiring and engaging content. The stories feature is going from strength to strength with the number of viewers reaching four hundred million in June 2018. The good news is that all you need to create
Brands Creating Amazing Instagram Stories Read More »
Social media is an increasingly powerful tool and one that shows no sign of slowing down, so any marketing campaign that doesn’t include social media advertising is seriously missing out. The beauty of advertising on social media is that not only can you reach the millions of users that access these networks, but you can
Advertising on Social Media – What are the Options? Read More »
