Matthew – Page 16

Content Marketing Vs Traditional Marketing – How They Compare

Digital Marketing, Social Media / By Matthew

In this post you will learn about Content Marketing vs Traditional Marketing, and the key advantages for your business. Marketing has always been about telling stories that capture an audience’s imagination and moves them to act. The more compelling the story the more likely customers will embrace the message. Traditional marketing does it with television, radio and […]

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The Five Essential Rules of Social Media Engagement

Digital Marketing, Social Media, Trend and case study / By Matthew

In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as

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Burgers, Bottoms and Biceps Star in the Latest Social Media Campaigns

Campaigns, Social Media / By Matthew

It’s been another great week of social media campaign launches, with top brands coming up with ever more inventive and engaging ways of providing followers with rich content and exciting opportunities. Here are four that grabbed our attention: Ripped Like The Rock Paramount Pictures has created a novel social media campaign to promote Hercules, a

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What You Need to Know About The Visually-Driven Content Trend

Digital Marketing, Social Media, Trend and case study / By Matthew

Believe it or not an astounding 63% of social media marketing content is now visually driven. Experts surmise that this number is only likely to grow in coming years. But visually driven content isn’t just taking the online world by storm. It’s also driving consumer engagement. Visual content consistently garners more consumer attention and consumer

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Reaching Chinese Consumers via Renren

Digital Marketing, Social Media, Trend and case study / By Matthew

What started life as a network for reconnecting old college friends is now one of China’s biggest social media sites, with an active user base of more than 100 million people. Renren is a social media colossus and has been dubbed the “Chinese Facebook” for the many functions it has in common with the US giant.

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Doughnuts, Football and Mouthwash: New Social Media Campaigns that Rock

Campaigns, Social Media / By Matthew

Each week, forward thinking companies are dreaming up novel ways of connecting with their consumers and reaching new ones via social media. Between contests, content, quizzes, videos and image sharing there are many ways for brands to attract attention. Followers are more than happy to spread the word about a company when they are engaged,

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