Matthew – Page 18

App Use in China Differs by Location: What Does This Mean for International Businesses

Digital Marketing, Social Media, Trend and case study / By Matthew

According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in […]

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How Foreign Companies Engage Consumers Via Youku

Campaigns, Social Media, Trend and case study / By Matthew

China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time

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The Google+ Hangouts Tips Every Business Should Know

Campaigns, Social Media, Trend and case study / By Matthew

Google Plus, the social network created by Google is a relative newcomer to the social scene. The social media juggernaut was launched in 2011 and is the second biggest social media network after Facebook. There are now 300 million active monthly users on the platform, up from 190 million since May 2013. Here are some

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Three Reasons to Invest in Content Marketing

Digital Marketing, Social Media / By Matthew

For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,

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Reinventing Business Marketing with Gamification

Digital Marketing, Social Media, Trend and case study / By Matthew

The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement. The technique is also levelling the playing field. For the first time, the neighbourhood café, personal trainer, small book chain and gymnasium can have a loyalty program that

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Cool Social Media Campaigns for the Summer

Campaigns, Social Media / By Matthew

So just what makes a cool social media campaign? Regardless of what the gurus may tell you it is not an exact science. Having said that, there are a few guiding principles that increase chances of success. They include novelty, excitement and engagement. Every week our social media ninjas will search the digital landscape high and low to

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