Matthew – Page 19

How Western Companies Use Weibo to Seize Market Opportunities in China

Campaigns, Social Media, Trend and case study / By Matthew

Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4 […]

How Western Companies Use Weibo to Seize Market Opportunities in China Read More »

Top Tips on How to Develop the Right Social Media Voice for Your Business

Digital Marketing, Social Media / By Matthew

You can set up a social media account in a few minutes, but finding your social media personality and voice is going to take a little longer. Social media is all about engagement, having conversations and connecting with others, but have you worked out how you are going to come across to your followers? Will

Top Tips on How to Develop the Right Social Media Voice for Your Business Read More »

Finding Your Target Audience on Social Media

Digital Marketing, Social Media / By Matthew

Don’t bite off more than you can chew when you start on social media. There’s no need to jump on every social media #socialmedia site to get the word out about your business. There are hundreds of platforms, and millions of people are tweeting, pinning and posting every single day. Your job is to locate the

Finding Your Target Audience on Social Media Read More »

The Social Media Metrics You Need to Know

Campaigns, Social Media, Trend and case study / By Matthew

The champagne corks are popping, cigars are being smoked and there are big smiles all round the office. Your latest social media campaign has generated 10,000 likes and the number of followers has gone through the roof. At first glance this is impressive stuff, you are a hit. Or are you? What kind of social media

The Social Media Metrics You Need to Know Read More »

How to Put the Fizz into Your Social Media Profiles

Social Media, Trend and case study / By Matthew

One of the biggest assets you have in your social media #socialmedia arsenal is your profile. It is a powerful business tool and probably the most important factor that will determine whether someone is going to follow you. No matter which networks you are using or how you are using them, your profile must wow prospective

How to Put the Fizz into Your Social Media Profiles Read More »

Use Customers to the Benefit of Your SMM: User-Generated Content

Digital Marketing, Social Media / By Matthew

Everybody knows that content is king in the realm of internet marketing. And it’s quite a hard task to produce it, because it must be not only original, but also specific to the interests of your target audience—so it’s obvious that your first order of business is to know your customers. In addition, this original

Use Customers to the Benefit of Your SMM: User-Generated Content Read More »