Innovation, imagination, humour and lots of user-generated content are the standout features of the social media campaigns featured in this week’s roundup. They include a fascinating video quiz on YouTube to promote Ireland as a top tourist destination. All demonstrate that social media success can be achieved by giving followers something interesting to see and/or do. Guilty […]
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B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B
3 Effective B2B Social Media Case Studies Read More »
In this week’s roundup, we examine various examples of social media campaigns, all of which you can certainly learn from. We see how one company is working with social to try and reach a new market and how flight passengers are being shamed by having their photos posted online. All of the featured initiatives provide inspirational
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Nowadays Pinterest is one of the most widely used and trendiest social media sites across the world. Why? What is it that makes Pinterest unique? Pinterest offers a huge variety of options for its users (as does any successful social channel). However, its secret for success lies in its core purpose. The bottom line of this
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In this post we will take a look at some top social media campaigns that are increasing engagement in exciting ways. It’s that time of week where we turn our gaze to some of the successful social media campaigns of recent weeks and to those that have just launched. All have come up with attractive
Clever Social Media Campaigns that Increase Engagement and Reach Read More »
Today 1.73 billion people worldwide are using social media, and that user base is growing and expected to reach 2.55 billion people by 2017. With that large consumer audience available, business owners have amazing social media opportunities to not only expand beyond their 4 walls, but beyond country borders to reach new customers around the
Social Media Opportunities: The Global Gold Mine Read More »
