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How Social Media is Shaping the Future of Public Relations

Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live, and Instagram Live, have become completely ingrained into our day-to-day lives. Increasingly, the likes of Facebook, Twitter, Instagram, and Snapchat are taking on larger roles in PR agencies. PRs have to

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5 Branding Strategies for Social Media

If you are not using social media for branding purposes, you are wasting a big opportunity to build an authoritative brand and make it well-known among target audiences. With nearly three billion users, social networks help businesses to interact with their fans and build long-term relationships with potential customers. But it’s not a simple process

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How to Use Instagram Shopping to Grow Your Retail Business

Use Instagram Shoppable Posts to Sell Your Products  Today, entrepreneurs can build an eCommerce business using social media as a standalone platform or as part of an omnichannel retail strategy. And, one of the most popular social media selling channels is Instagram shopping. Here, learn how to start a business on Instagram using the shoppable

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