Facebook is an invaluable resource for digital marketers. Whether it’s an active and vibrant community page or a highly targeted ad program, Mark Zuckerberg and his team have created a premium platform where people spend loads of time. What many people don’t realize is that when you start cross-marketing using Facebook with other channels, your […]
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Whether you want to revamp your social media marketing proposal, or need a template to create your very first proposal, we’ve got you covered. Want to skip straight to the social media marketing proposal template? Click here It’s a Google Slides file that you can update with your own content and branding. If you want
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Why is a social media marketing calendar so important? Well, imagine two similar businesses. One of them posts their social media content whenever they can without using a social media calendar. Some posts might contain spelling mistakes, the images are often low resolution, or the posts don’t always include hashtags or location tags. This doesn’t
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Curating content means pulling ideas and links from related articles across the web and creating one summary-type article, and it’s becoming a popular practice amongst businesses. Search Engine Land’s SearchCap is an excellent example of an “article” that is actually a piece of curated content. This is a great practice for several reasons: It’s an
What NOT to Do When Curating Content Read More »
Everybody needs a dentist at some point in their lives. But when people need one will they find you? How will they know you are the right dentist for them? How can you take an active role in marketing your dental practice to potential customers, engaging with them, and promoting trust and brand recognition? The
A Guide to Marketing on Social Media for Dentists Read More »
A brand is the identity of a specific product, service, or business. Key elements of a brand typically include: Name: A unique name that identifies and differentiates the brand—for example, Coca-Cola or Nike. Logo: A symbol or distinctive visual design that identifies the brand. For example, the Nike “swoosh” or the McDonald’s golden arches. Slogan
How Does Your Brand Experience Translate in Social Media? Read More »
