Have you ever felt like publicity is pointless? Like it’s just for collecting logos? When you learn how to leverage publicity with both social media and SEO, you can convert your press coverage into real sales. In this post, we’re going to make pointless PR a thing of the past. Keep reading for a simple […]
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Let’s cut to the chase: Every business should be posting to Google Business Profiles. Why? Google is the most visited website in the world and it holds a 92.18 percent share of the search engine market. Plus, Google Business Profiles is literally the world’s largest business directory. Oh, and it’s free. What’s more, Google Business
Google Business Profiles: Everything You Need to Know Read More »
Hard times have forced us all to innovate. Digital transformation has gone into hyperspeed for many industries. Plus, huge numbers of companies of all shapes and forms have taken their businesses online. It makes sense considering how consumer habits have changed of late. 28% more consumers shop online weekly than before the pandemic. What does
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Social media has evolved from a way for businesses to market themselves into a tool that brands are using to provide support and guidance to their community. Consumers turn to social media to express how they feel about specific brands and see what other people say about particular companies. While you might not have control
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If you’ve ever had a friend message you a video with an emphatic, “have you seen this?”, there’s a high likelihood that you’ve encountered some form of viral content. These days viral content is usually seen as something funny, unique, or timely that evokes emotion. But viral content doesn’t have to apply to memes and
How to Create Viral Content Marketing Campaigns To Grow Your Audience Read More »
ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by
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