Your social media content has to knock the socks off your audience. You may have acquired an enviable number of followers to your Facebook, YouTube, Twitter and Tumblr channels, but the only thing that is going to keep them there is great content. If you can provide compelling videos, articles, tweets, pictures, posts and updates that […]
Finding Valuable Content for Your Social Media Marketing Campaign Read More »
According to Xinhua News, a recent survey by the Horizon Research Consultancy Group of Beijing noted that Chinese smartphone users tended to have different apps depending on what city they lived in, as that also determined that city’s economic tier and lifestyle habits. Here are some things to keep in mind for App use in
App Use in China Differs by Location: What Does This Mean for International Businesses Read More »
For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,
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The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement. The technique is also levelling the playing field. For the first time, the neighbourhood café, personal trainer, small book chain and gymnasium can have a loyalty program that
Reinventing Business Marketing with Gamification Read More »
You can set up a social media account in a few minutes, but finding your social media personality and voice is going to take a little longer. Social media is all about engagement, having conversations and connecting with others, but have you worked out how you are going to come across to your followers? Will
Top Tips on How to Develop the Right Social Media Voice for Your Business Read More »
Don’t bite off more than you can chew when you start on social media. There’s no need to jump on every social media #socialmedia site to get the word out about your business. There are hundreds of platforms, and millions of people are tweeting, pinning and posting every single day. Your job is to locate the
Finding Your Target Audience on Social Media Read More »
