Back in April 2016, an announcement was made by Facebook inviting third parties to use the Facebook Messenger platform to host their own chatbots. Since then, you may have noticed the option to communicate with bots through your Facebook messenger app. When tapping the ‘Search’ bar, you’ll now see a section just for ‘Bots’—waiting for […]
The Rise of the Chatbot: How a Digital Entity Can Promote Your Brand Read More »
With all the noise surrounding content marketing, content creators have to get smart about how they promote each new piece Content marketing is the new darling of the marketing industry, but It’s not enough to create great content. If a piece of content gets published, does anyone read it? As a marketer, your primary and
22 Ways to Ramp Up Your Content Promotion Read More »
While it’s really fun to run reports with a click of a button, easy clicking isn’t enough to get marketers and small business owners thinking critically about social media. Real data analysis means you’re not just monitoring how your feeds are doing, you’re figuring out why. You’re coming up with hypotheses and testing your assumptions.
How to Conduct Actionable Social Media Analysis Read More »
IOS and Android apps that use Twitter Kit to embed feeds can now incorporate ads Twitter Kit brings live, fresh Twitter content to any iOS or Android app, allowing developers to engage and grow their audiences in a way that feels native. Twitter recently announced that MoPub’s ad exchange is now available with Twitter Kit,
Twitter Kit Timelines Can Now Show Ads Read More »
Will Twitter actually give users back the characters taken up by pictures and links? Earlier this week, an anonymous source told Bloomberg that Twitter will soon stop counting images and links as part of the 140 allowable characters. The company has yet to comment or make a similar official announcement. 23 more characters in tweets
Twitter Rumors and Character Count Updates Read More »
Instagram’s Creative Accounts to Follow in 2016 2016 is going to be the most competitive year ever for social media managers. Marketing strategies now seem to focus the majority of their attention on platforms like Periscope, Snapchat, and other new apps, but SMMs “in the know” will still tell you: “Instagram will continue to rule.”
7 Brands Doing Instagram Right Read More »
