Every marketer has been there. You’re brimming with great ideas on how to increase your brand awareness, leads, and sales, but you’ve been given a shoestring budget. Unfortunately, it’s reasonably common for small to medium-sized businesses and brands to have high expectations when it comes to marketing, but not to have the budget to match. […]
Creating a Killer Social Media Marketing Strategy on a Budget Read More »
2017 is done and dusted, and with the new year comes new surprises. And in social media, change is constant. Nothing ever stays the same in an industry as immediate as social media marketing, and keeping your brand relevant means not only keeping up with the trends but leading the march to set them. Discovery
5 MUST Know Social Media Marketing Trends for 2018 Read More »
Video has taken over the internet. And I’m not just talking about cute cat videos or the latest delectable dessert from Buzzfeed’s Tasty (those things are amazing!). Over 55% of people watch online videos every single day. According to a joint study by Vidyard and the Aberdeen Group, businesses that use social media video see
How to Add Video to Your Social Media Marketing Strategy Read More »
Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is
Why You Should Use Facebook Branded Content NOW! Read More »
An 88% open rate and 56% click through rate – it’s what marketers’ dreams are made of. If you think those figures sound too good to be true, you’d probably be right. That is, if I was talking about a regular email campaign, which I’m not. I’m not even talking about a sophisticated, automated email
A Facebook Messenger Marketing Guide for Brands Read More »
