Should You Be Worried About Facebook’s New ‘Explore Feed’ Feature?
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Social Media Marketing
Why You Should Use Facebook Branded Content NOW!
Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is
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A Facebook Messenger Marketing Guide for Brands
An 88% open rate and 56% click through rate – it’s what marketers’ dreams are made of. If you think those figures sound too good to be true, you’d probably be right. That is, if I was talking about a regular email campaign, which I’m not. I’m not even talking about a sophisticated, automated email
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9 Killer Carousel and Multi-Image Ideas to Tell Your Story
A picture tells a thousand words. If I didn’t know any better I would have said a marketer coined that phrase. Marketers have long known the power of visual content, particularly when it comes to social media. More than a third (37%) of marketers report visual marketing as their most important form of content, second only
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Game-changing Instagram Updates for Your Brand
Savvy marketers have been on the Instagram bandwagon for sometime now, and for good reason. With more than 400 million active users, and a user base growing faster than social network usage in general in the U.S., it’s the go-to visual content platform for brands wanting to make an impact. And it just became a heck of a
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How to Use Facebook Tracking Pixels to Boost Conversions
Facebook has become a pretty integral part of every day life. With 1.28 billion active daily users Facebook is forging ahead, leaving its competitors in the rearview mirror. Facebook has become a goldmine for marketers. But, as the social media giant has gained popularity among all demographics and introduced ads, organic reach across business pages
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