An 88% open rate and 56% click through rate – it’s what marketers’ dreams are made of. If you think those figures sound too good to be true, you’d probably be right. That is, if I was talking about a regular email campaign, which I’m not. I’m not even talking about a sophisticated, automated email […]
A Facebook Messenger Marketing Guide for Brands Read More »
A picture tells a thousand words. If I didn’t know any better I would have said a marketer coined that phrase. Marketers have long known the power of visual content, particularly when it comes to social media. More than a third (37%) of marketers report visual marketing as their most important form of content, second only
9 Killer Carousel and Multi-Image Ideas to Tell Your Story Read More »
Savvy marketers have been on the Instagram bandwagon for sometime now, and for good reason. With more than 400 million active users, and a user base growing faster than social network usage in general in the U.S., it’s the go-to visual content platform for brands wanting to make an impact. And it just became a heck of a
Game-changing Instagram Updates for Your Brand Read More »
Facebook has become a pretty integral part of every day life. With 1.28 billion active daily users Facebook is forging ahead, leaving its competitors in the rearview mirror. Facebook has become a goldmine for marketers. But, as the social media giant has gained popularity among all demographics and introduced ads, organic reach across business pages
How to Use Facebook Tracking Pixels to Boost Conversions Read More »
Don’t let your campaign strike out! Influencer marketing isn’t just another fad. In fact, it’s one of the oldest marketing techniques in the book, reimagined for the digital era. Social media has transformed how circles of influence work in real life. For example, our shopping decisions are affected by bloggers, YouTubers, and reviewers. This is
5 Ways to Make Your Influencer Campaign a Hit Read More »
The what, how, and why of enhancing social media performance with in-depth analysis. Test. Measure. Analyze. Revise. Repeat. Any good marketer knows that this is the magic formula for optimizing social media marketing performance. We’re all pretty good at running reports on social media accounts with various engagement and post metrics, and clap with
How to Analyze Social Media Performance Read More »
