Don’t let your campaign strike out! Influencer marketing isn’t just another fad. In fact, it’s one of the oldest marketing techniques in the book, reimagined for the digital era. Social media has transformed how circles of influence work in real life. For example, our shopping decisions are affected by bloggers, YouTubers, and reviewers. This is […]
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The what, how, and why of enhancing social media performance with in-depth analysis. Test. Measure. Analyze. Revise. Repeat. Any good marketer knows that this is the magic formula for optimizing social media marketing performance. We’re all pretty good at running reports on social media accounts with various engagement and post metrics, and clap with
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Get better results from Facebook You are proud of your Facebook page. You share valuable content, engage with your followers, and have successfully built an interested, loyal audience. Now you want to grow and reach even more people. That’s when you started thinking about boosting a Facebook post to get your valuable content in front of a
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The platform you can’t afford to ignore… Pinterest is growing. The popular platform hit 175 million active monthly users in April 2017, which has grown considerably since its initial launch back in 2010. This is still a drop in the ocean compared to Facebook with its 1.94 billion active monthly users. Why should you care?
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Video is taking over digital media. By 2020, Cisco predicts that video will make up 82% of the content we consume online. Social video is no exception and, unsurprisingly, we watch a lot of it on Facebook! In 2016, TechCrunch reported that we watch about 100 million hours of Facebook video every day. While The
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Master your social media marketing strategy in 8 easy steps. Social media marketing – it’s easy to love, but it can also be overwhelming at times. I’ve heard from many clients and peers that creating an effective social media marketing strategy can be considered somewhat of a dark art. It’s clear that social media marketing,
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