The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their […]
Facebook: Why Low Overlap Matters More Than Low Organic Reach Read More »
Will Twitter actually give users back the characters taken up by pictures and links? Earlier this week, an anonymous source told Bloomberg that Twitter will soon stop counting images and links as part of the 140 allowable characters. The company has yet to comment or make a similar official announcement. 23 more characters in tweets
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Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing
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Why you need more followers and how to get them Social media is about connecting people. The clue is in the first word: “social!” Although social media sites provide businesses with a great way to market their wares cheaply (or even for free), not many people would use social media solely to communicate with brands.
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Content is King! Creating and publishing quality content is the key to social media success. In fact, sharing second-rate or passé material can actually damage your brand, making your social media efforts not only redundant but destructive. Like everything in life, social media marketing is only worth doing if it’s done properly. Everything you share
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Publishing a Video to Facebook Doesn’t Need to Be Difficult MavSocial is the only social media management solution that allows you to upload videos to directly to the major social media networks (including Facebook and YouTube etc) for instream viewing. This means that you can use video content in your social media campaigns without having to log
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