Social Media

The Five Essential Rules of Social Media Engagement

The Five Essential Rules of Social Media Engagement

In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as […]

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Burgers, Bottoms and Biceps Star in the Latest Social Media Campaigns

Burgers, Bottoms and Biceps Star in the Latest Social Media Campaigns

It’s been another great week of social media campaign launches, with top brands coming up with ever more inventive and engaging ways of providing followers with rich content and exciting opportunities. Here are four that grabbed our attention: Ripped Like The Rock Paramount Pictures has created a novel social media campaign to promote Hercules, a

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What You Need to Know About The Visually-Driven Content Trend

What You Need to Know About The Visually-Driven Content Trend

Believe it or not an astounding 63% of social media marketing content is now visually driven. Experts surmise that this number is only likely to grow in coming years. But visually driven content isn’t just taking the online world by storm. It’s also driving consumer engagement. Visual content consistently garners more consumer attention and consumer

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Doughnuts, Football and Mouthwash: New Social Media Campaigns that Rock

Doughnuts, Football and Mouthwash: New Social Media Campaigns that Rock

Each week, forward thinking companies are dreaming up novel ways of connecting with their consumers and reaching new ones via social media. Between contests, content, quizzes, videos and image sharing there are many ways for brands to attract attention. Followers are more than happy to spread the word about a company when they are engaged,

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