Facebook and Twitter are commonly used for consumer oriented businesses, while often ignored by B2B #B2B companies. That’s a mistake, because those companies are missing out on a tremendous opportunity. Manufacturers in the B2B world have multiple stakeholders (audiences) that need to hear their message. Two reasons why B2B companies do not take advantage of […]
Making Social Media in a B2B Environment Work Read More »
YouTube #YouTube has audience figures that dwarf those of major TV networks. More than a billion unique users visit one of the world’s largest search engines every month. The video sharing website’s phenomenal power and reach spells out opportunity in flashing neon lights, something that hasn’t escaped the notice of the small business community. According
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As a business owner with a Facebook #Facebook page you probably have a keen eye for figures. You check to see if your follower numbers are increasing and you are excited when a post you have written receives a lot of likes. Happy days! It means your marketing efforts are working. Learn some tips to
The Social Break-Up: Why People Will Unlike Your Facebook Page Read More »
Social media may well be ablaze with tweets and text talk and abbreviations such as LOL, CUL8R and IMHO*, but it is pictures and videos that are making the greatest impact. Learn to engage followers with entertaining videos. Whether you are a B2B or B2C company the fundamentals are the same: social media is about
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Consumer Engagement and Cupid Across the board, from drinks brands to airlines and retail chains, companies are rolling out a raft of Valentine’s Day-themed social media campaigns. Cupid’s bow is quivering as the god of love #love prepares to send his arrows shooting toward the hearts of romantic couples #RomanticCouples all over the world. When
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Social media marketing is not only for providing your followers with superlative articles they want to read. It’s also about producing eye-catching videos and pictures that people will share among their networks. Every campaign needs to have great social media images to go along with it. And there’s good reason why this is so. Images
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