Keeping track of social media conversations is a must; it’s how you grow your audience, build authority, and show you actually care. But, it’s easy for vital conversations and crucial comments to get lost in the noise. This is especially true for platforms like Twitter where your feed is moving at something closely approximating the […]
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Master your social media marketing strategy in 8 easy steps. Social media marketing – it’s easy to love, but it can also be overwhelming at times. I’ve heard from many clients and peers that creating an effective social media marketing strategy can be considered somewhat of a dark art. It’s clear that social media marketing,
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Building an online community is an important step for any growing business. It can help you get in touch with your key demographic, gather insights, promote your business, increase consumer loyalty and more. If you want consumers to take an interest in your brand and keep on coming back for more, these factors are essential
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Simultaneously grow your social presence and your email list Email is the leading channel for online marketing in 2016. According to Hubspot, 75.8% of marketers are using more email than they were even three years ago. The big question, however, is how to get started. What is the most effective way to grow an email
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Creating an online social media experience that resonates with your customers should be the sole focus of your social media marketing strategy. However, it’s easy to get lost in the pursuit of numbers: likes, shares, and how your presence online compares to your competitors. It’s essential to focus on a return on income, but not
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Gain more followers with a cohesive color palette for your Instagram feed What’s the goal for Instagram marketing? Getting on the same level as your audience, communicating, telling stories, and inspiring real engagement. To get your potential new audience to click “Follow” in the first place, you have to catch their attention. Even if your photos
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