Marketers on their game have long been exploring digital hangouts like Houseparty, Facebook Messenger video, Google Hangouts and others. Digital hangouts are the newest form of online socializing – especially among the Generation Z users who will soon become the biggest spenders in the commercial world. As a marketer, there exists plenty of potential to […]
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Around 40 years ago, three little known British musicians penned the lyrics to Video Killed the Radio Star – a song inspired by the influence of technology, particularly video, which was on the verge of changing everything. The song made history as the first video ever aired by MTV, yet almost half a century later
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Video has taken over the internet. And I’m not just talking about cute cat videos or the latest delectable dessert from Buzzfeed’s Tasty (those things are amazing!). Over 55% of people watch online videos every single day. According to a joint study by Vidyard and the Aberdeen Group, businesses that use social media video see
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Video is taking over digital media. By 2020, Cisco predicts that video will make up 82% of the content we consume online. Social video is no exception and, unsurprisingly, we watch a lot of it on Facebook! In 2016, TechCrunch reported that we watch about 100 million hours of Facebook video every day. While The
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Live streaming strategy: building brand authenticity by going off-script With multiple platforms releasing or developing a live streaming feature, now is the time to consider whether live streaming could enhance your customers’ online experience and strengthen your online presence. Whether you choose Periscope, Facebook Live, or any of the many popular platforms, live streaming has
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Publishing a Video to Facebook Doesn’t Need to Be Difficult MavSocial is the only social media management solution that allows you to upload videos to directly to the major social media networks (including Facebook and YouTube etc) for instream viewing. This means that you can use video content in your social media campaigns without having to log
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