Do hashtags work on Facebook? Should you use hashtags on Facebook? Can you believe that Twitter initially rejected the use of hashtags, saying that they were “too nerdy”? They very nearly dropped the ball on that one, because hashtags are now ubiquitous. They’re certainly a part of modern culture and for some people, part of […]
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ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by
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Social media marketing for franchises is challenging. While other businesses only have one account to manage, franchises must manage multiple branch accounts across large geographic areas – while maintaining brand consistency. As a result, some franchises play it safe. In these instances, social media interactions and content become sterile. The franchise avoids risk but hinders
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Back-end marketing encompasses all marketing efforts directed towards existing customers. It is focused on nurturing relationships with customers who have already made a purchase, with the primary goal of generating profit and increasing their customer lifetime value (CLV). Back-end marketing is the marketing activity least done by companies, and it’s one of the most important.
Do You Have a Back-End Social Media Marketing Plan? Read More »
Even though we live in a time when technology rarely fails us, there are still some annoying flaws that exist on platforms we use every day. Fortunately, developers are aware of this, and they are creating shortcuts and helpful tools in order to help us. In this article, we will explore how to update cached
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Instagram for business can be a tough cookie to crack. But, when you leverage all of the features it has to offer, it is a powerful audience engagement tool. And, when you slide into your Instagram followers’ Direct Messages, you unlock a new level of engagement that can skyrocket your success on the platform. You can
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