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Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!

Social Media, Tips & Tricks / By

So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic enables you to know who is visiting your website, where they are coming from, and where they […]

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How Social Media is Shaping the Future of Public Relations

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Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live, and Instagram Live, have become completely ingrained into our day-to-day lives. Increasingly, the likes of Facebook, Twitter, Instagram, and Snapchat are taking on larger roles in PR agencies. PRs have to

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5 Branding Strategies for Social Media

Digital Marketing, Social Media Marketing / By

If you are not using social media for branding purposes, you are wasting a big opportunity to build an authoritative brand and make it well-known among target audiences. With nearly three billion users, social networks help businesses to interact with their fans and build long-term relationships with potential customers. But it’s not a simple process

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