business

5 Outstanding New Social Media Campaigns

5 Outstanding New Social Media Campaigns

This week, we take a look at some of the companies and organisations that are creating original social media content to garner fans, promote destinations and keep business running as usual. Their new social media campaigns are profiting by encouraging interaction and by being inventive and timely. So, here are some of the standout social media initiatives that have recently […]

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Smart Ways to Use Twitter Hashtags to Promote Your Business

Smart Ways to Use Twitter Hashtags to Promote Your Business

The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In

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How Companies are Using Social Media to Manage Customer Service

How Companies are Using Social Media to Manage Customer Service

Social media has turned customer service on its head, radically changing the way people look to companies for help. The days of customers calling up a business to complain are disappearing fast. Nobody wants to spend an hour being sent round a phone system, having to explain a problem multiple times before finally being put through

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How Foreign Companies Engage Consumers Via Youku

How Foreign Companies Engage Consumers Via Youku

China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time

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Three Reasons to Invest in Content Marketing

Three Reasons to Invest in Content Marketing

For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,

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Reinventing Business Marketing with Gamification

Reinventing Business Marketing with Gamification

The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement. The technique is also levelling the playing field. For the first time, the neighbourhood café, personal trainer, small book chain and gymnasium can have a loyalty program that

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