Social media has turned customer service on its head, radically changing the way people look to companies for help. The days of customers calling up a business to complain are disappearing fast. Nobody wants to spend an hour being sent round a phone system, having to explain a problem multiple times before finally being put through […]
How Companies are Using Social Media to Manage Customer Service Read More »
With more than one billion active users, one seventh of the Earth’s population, Facebook is the most powerful social media #socialmedia network on the planet. As businesses need to be where their customers are its potential as a marketing #marketing tool is huge. Everyday companies of all sizes and genres are pumping millions of advertising
Facebook and the Search for ROI for SMEs. Read More »
Facebook and Twitter are commonly used for consumer oriented businesses, while often ignored by B2B #B2B companies. That’s a mistake, because those companies are missing out on a tremendous opportunity. Manufacturers in the B2B world have multiple stakeholders (audiences) that need to hear their message. Two reasons why B2B companies do not take advantage of
Making Social Media in a B2B Environment Work Read More »
