Don’t let your campaign strike out! Influencer marketing isn’t just another fad. In fact, it’s one of the oldest marketing techniques in the book, reimagined for the digital era. Social media has transformed how circles of influence work in real life. For example, our shopping decisions are affected by bloggers, YouTubers, and reviewers. This is […]
5 Ways to Make Your Influencer Campaign a Hit Read More »
The platform you can’t afford to ignore… Pinterest is growing. The popular platform hit 175 million active monthly users in April 2017, which has grown considerably since its initial launch back in 2010. This is still a drop in the ocean compared to Facebook with its 1.94 billion active monthly users. Why should you care?
7 New Ways to Create a Killer Pinterest Strategy Read More »
From movies and football, to snack foods and feminine care products, this week’s roundup of creative social media campaigns sees a clutch of novel initiatives across several sectors as brands try to stake out new ground online and reach new consumers. They reveal just how important social media has become to local, national and global marketing
Creative Social Media Campaigns: Girl Power and Turtle Power Read More »
