MavSocial – Page 10

How Western Companies Use Weibo to Seize Market Opportunities in China

Campaigns, Social Media, Trend and case study / By Matthew

Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4 […]

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Use Customers to the Benefit of Your SMM: User-Generated Content

Digital Marketing, Social Media / By Matthew

Everybody knows that content is king in the realm of internet marketing. And it’s quite a hard task to produce it, because it must be not only original, but also specific to the interests of your target audience—so it’s obvious that your first order of business is to know your customers. In addition, this original

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5 Twitter Tips From The Co-Creator Himself

Campaigns, Digital Marketing, Social Media / By Matthew

Twitter can be a daunting social media platform to get started on as a brand or business. With around 240 million active users, people are on Twitter for different reasons and looking at different things, it may be confusing for businesses to use these Twitter tips to their advantage. There are posts all over the

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Turning Complaints on Social Media into Positive PR

Digital Marketing, Social Media / By Matthew

No matter how hard you work or how superlative your products, services and attention to detail, you are going to receive complaints from time to time. It is a simple fact of business life. Learn to turn complaints into positive PR. In the not too distant past people would write letters, call a helpdesk or

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Three Social Media Strategies for the Chinese New Year

Campaigns, Holiday Social Marketing, Social Media, Trend and case study / By Matthew

Social Media for the Chinese New Year How businesses can generate maximum engagement by tying in social media campaigns to the Chinese New Year #ChineseNewYear. Sure, the Chinese New Year #ChineseNewYear is a time for present giving, partying and an ocean of red. But away from the fireworks, lanterns and symbols, it also presents the

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The State of Social Media 2013 Infographic

Social Media / By Matthew

From our recent post and discussion about 2013, here is a great infographic that has some of the highlights of 2013 in a terrific visual format showing Facebook, Twitter, Vine, Google+ and memorable highlights. The State of Social Media 2013 by Infographic Promotion From the team at MavSocial

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