A couple years ago only a fraction of internet users were aware of LinkedIn. However, as times changed, specialized social networks came more and more into demand, and LinkedIn’s heavy emphasis on business networking helped it reach the top. Many social media specialists have stressed that LinkedIn marketing is likely to become an obvious trend […]
LinkedIn Marketing: 5 Essential Tips for Beginners Read More »
In this post you will learn about Content Marketing vs Traditional Marketing, and the key advantages for your business. Marketing has always been about telling stories that capture an audience’s imagination and moves them to act. The more compelling the story the more likely customers will embrace the message. Traditional marketing does it with television, radio and
Content Marketing Vs Traditional Marketing – How They Compare Read More »
In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as
The Five Essential Rules of Social Media Engagement Read More »
What started life as a network for reconnecting old college friends is now one of China’s biggest social media sites, with an active user base of more than 100 million people. Renren is a social media colossus and has been dubbed the “Chinese Facebook” for the many functions it has in common with the US giant.
Reaching Chinese Consumers via Renren Read More »
Your social media content has to knock the socks off your audience. You may have acquired an enviable number of followers to your Facebook, YouTube, Twitter and Tumblr channels, but the only thing that is going to keep them there is great content. If you can provide compelling videos, articles, tweets, pictures, posts and updates that
Finding Valuable Content for Your Social Media Marketing Campaign Read More »
For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,
Three Reasons to Invest in Content Marketing Read More »
