Weibo

How Western Companies Use Weibo to Seize Market Opportunities in China

How Western Companies Use Weibo to Seize Market Opportunities in China

Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4

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Chinese New Year Social Media Campaigns to Learn From

Chinese New Year Social Media Campaigns to Learn From

In this post we are going to show you how you can use Social Media and Chinese New Year and produce some amazing campaigns. Annual holiday celebrations provide excellent opportunities to create unique and compelling social media content that will drive followers to your networks and channels. One of the principle reasons for this is

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