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Do You Have a Back-End Social Media Marketing Plan?

Social Media Marketing / By

Back-end marketing encompasses all marketing efforts directed towards existing customers. It is focused on nurturing relationships with customers who have already made a purchase, with the primary goal of generating profit and increasing their customer lifetime value (CLV). Back-end marketing is the marketing activity least done by companies, and it’s one of the most important. […]

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Influencer Marketing on Social Media

When Social Media Influence Marketing Becomes the Brand

Social Media / By

In the digital age, developing and having a strong and influential digital identity on social networks is essential and indispensable for all professionals working on the Web. It is essential for the self-employed and professionals in agencies that offer professional services, and for SME owners and shopkeepers who sell products. Even the future employment candidate(s),

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15 Social Media Concepts to Make You a More Marketable Social Media Professional

Social Media Marketing / By

Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social media. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job

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