Nobody likes a quitter And nobody likes to quit. But the reality is that most bloggers DO quit, and often it’s the smart choice. A study found that nearly 95% of blogs are eventually abandoned. Personally, I’ve quit two blogs myself, and now I’m on my third, which I’ve been writing on for the last […]
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ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by
Preparing for a Social Media Crisis Read More »
Back-end marketing encompasses all marketing efforts directed towards existing customers. It is focused on nurturing relationships with customers who have already made a purchase, with the primary goal of generating profit and increasing their customer lifetime value (CLV). Back-end marketing is the marketing activity least done by companies, and it’s one of the most important.
Do You Have a Back-End Social Media Marketing Plan? Read More »
You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. We hear this all day every day, and it’s a sound that continually rings in our ears. But why aren’t we being who we really are? People aren’t authentic; they’re just authentic about
The Authentic Crisis on Social Media Read More »
A couple of decades after the advent of the World Wide Web, the Internet, and social media are omnipresent in our society. They influence how we operate and our behaviors in most aspects of our daily lives; from home to school, work to personal relationships and leisure. There’s a transfer of power and influence in
Building Your Influencer Marketing Strategy Read More »
In the digital age, developing and having a strong and influential digital identity on social networks is essential and indispensable for all professionals working on the Web. It is essential for the self-employed and professionals in agencies that offer professional services, and for SME owners and shopkeepers who sell products. Even the future employment candidate(s),
When Social Media Influence Marketing Becomes the Brand Read More »
