The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. It’s just a measurement of the number of people who clicked the button to watch the video. From that […]
How to Use Youtube for Lead Generation Read More »
Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social media. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job
15 Social Media Concepts to Make You a More Marketable Social Media Professional Read More »
So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic enables you to know who is visiting your website, where they are coming from, and where they
Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It! Read More »
Social Media and Public Relations have been intertwined for a number of years. PR-enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live, and Instagram Live, have become completely ingrained into our day-to-day lives. Increasingly, the likes of Facebook, Twitter, Instagram, and Snapchat are taking on larger roles in PR agencies. PRs have to
How Social Media is Shaping the Future of Public Relations Read More »
Build brand authority and awareness in your industry online and over social media, by connecting and collaborating with experts. Creating an expert roundup is not a new tactic but it still works like a charm. An expert roundup is an article that consists of contributions from notable niche influencers who were invited to provide short
How to Create an Expert Roundup That Spreads Like Crazy Read More »
Tired of your social media graphics falling flat? Are your posts getting lost in the noise? The truth is, that impactful visuals are crucial for capturing attention and driving engagement. But where do you start? We’re breaking down four essential graphic design tips that will transform your social media presence from forgettable to unforgettable. You
4 Design Tips to Make Your Social Media Images Better Read More »
