In this week’s roundup of social media campaigns, we see companies and charities making use of social media tools and platforms in fun and interactive ways. Whether it involves taking photographs, throwing a bucket of water over your head or pampering a soft toy in a top hotel, fun plays a big part in helping diverse […]
Fun + Engagement = Superb Social Media Campaigns Read More »
In the final article in this series, we discuss the ROI of implementing a visual content management system. Using a Visual Content Management system saves organisations time and money. The savings come from reduced labour costs and reduced time spent on searching for visuals and repurposing content. To understand just how much value these systems can bring, businesses
Finding the ROI for Visual Content Management Systems Read More »
As social media platforms evolve and new ones come online, one of the common and constant themes is the prominence being given to visuals. Facebook’s acquisition of Instagram in 2012 for $1 billion was really a major turning point that told the world that in social media, visuals are where it’s at. Social media is now
The Power of Visuals for Social Media Marketing Read More »
Really, the days when everybody paid attention to magazine adverts and TV marketing campaigns are disappearing as we are all glued to our smartphones and social media networks. Content marketing is where it’s at as brands compete for audience attention by providing entertaining, thoughtful and stimulating material online, including via their social networks. Visuals are playing
Attention-Grabbing New Social Media Campaigns Read More »
In our second part of this series, we discuss the best practices in visual content management. In a world where the volume of visual content is increasing exponentially to feed diverse distribution channels, organizations need an effective means of localizing and managing their resources to support the delivery of more immersive and engaging customer social
Best Practices to Ensure Visual Content Management Success Read More »
In the first part of this three part series, we discuss why you should consider using a visual content management system for your social media. Historically, outbound marketing strategies such as print, TV and radio advertising were the tried and tested ways of enticing customers to make a purchase. Although, this approach hasn’t quite gone the
Visual Content Management – A Must For Social Media Read More »
