Matthew – Page 12

The Importance of Consistent Approved Social Media Content

Digital Marketing, Social Media / By Matthew

Virtually every successful company would agree that a significant portion of their advertising time (and money) should be concentrated on digital marketing which includes social media. For the last few years the internet has served as one of the primary platforms for marketing; its accessibility, thanks to smartphones and other handheld devices, has made web marketing […]

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How Social Media Impacts SEO

“He Said, She Said”: Social Media Reviews, Marketing and Online SEO A study carried out by Search Metrics in 2013 measured which factors on a website are most important to ranking high on Google’s search results. The study showed that it is no longer keyword and internal link tactics that impact results most; social media

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5 Awesome New Social Media Campaigns

Social Media / By Matthew

Week after week we see plenty of social media campaigns hitting their stride as more companies feel comfortable engaging with their networks. And this week is no exception. With so many channels available to them, brands are reaching out to bigger audiences and thinking of ever more inventive ways to capture their attention. Here’s a look

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Smart Strategies to Increase Instagram Engagement

Digital Marketing, Social Media / By Matthew

With more than 150 million active monthly users and counting, Instagram is impossible to ignore. This big player in the social media arena is a runaway hit that is now one of the fastest growing social networks among marketers. Visual marketing is on the rise and every day around 55 million photos are uploaded. Whether you are a

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Using Original Content to Boost Your SEO Strategy

Digital Marketing / By Matthew

When it comes to SEO original content is king. Quality SEO content is always original SEO content. So, how can you ensure that all content on your website or blog is original content? Let’s take a look at the top three most important original content generation strategies. Lets take a look how original and engaging

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Why Your Social Media Campaign Needs Influencers

Campaigns, Digital Marketing, Social Media / By Matthew

It doesn’t matter whether you’re a one-person operation, medium-sized business or large corporation your social media goals are the same – to expand your presence across the web and boost traffic and sales. One of the smartest practices you can implement to help you achieve this is to identify influencers, people who are active in

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