If your marketing budget includes paid social media advertising — which it should — you might find yourself on the fence when it comes to Twitter. You never really understood this platform, and you certainly don’t understand the benefits of spending money on it. Do Twitter ads work? Can you actually expect to see an […]
Do Twitter Ads Work? Read More »
Have you caught on to the growingly popular marketing buzzword, “ephemeral content”? If you haven’t yet heard of it, and aren’t sure what it means, don’t feel intimidated. Fancy wording or not, you most likely already engage with this type of content daily on social media, as well as create it yourself. The word “ephemeral”
What Is Ephemeral Content Marketing and What Can It Do for Your Business Read More »
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Live Streaming Events: 5 Pitfalls to Avoid Read More »
Fun seemed to be at the top of the must-have social media news updates list this month. From Snapchat’s desktop filters to Instagram’s Nametags, social media platforms have been looking for ways to engage users in new and interesting ways, and in different environments. Functionality was also a key theme this month with improvements to
6 Must-Read Social Media News Stories this Month (October 2018) Read More »
If you were to name the best place where the online audience meets, discuss and share their interests, it would obviously be social media. Though prominent platforms like Facebook and Twitter started just a decade ago, we can easily see how these sites are changing the way businesses operate in digital media. Social media platforms,
10 Social Media Tactics to Boost Your eCommerce Business Read More »
Your customers and those of your biggest competitors are talking about trends and your brand on social media. Unless you’re listening, you are missing out on one of the biggest opportunities to understand your customer and the industry. This is where social listening takes center stage. Social Monitoring and Social Listening – Connected but
Social Listening and How to Make the Most of It Read More »
